About Us:

SELECT GROUP MARKETING is Canada's leading marketing/representation firm specializing in the group, meeting and incentive market. Our specialist knowledge and experience provides value to meeting planners and industry partners alike.

A valuable resource: For Group Organizers, Meeting and Incentive Planners we provide:

  • Expertise on the specific products in our portfolio
  • Intimate knowledge of destinations
  • Reduce overall communication costs and supply time effective responses
  • Consultative sales approach - provide solutions and match needs to products
  • One on one relationship
A profitable resource: For hotels, resorts and destination management companies we provide:
  • Sales visibility
  • Targeted sales approach
  • Expanded distribution channels
  • Increased market share
  • Immediate access to strong relationships
  • Increased effectiveness, working in tandem with a high profile team with an established reputation and track record.


Our Team:

Established in 1987 by SGM's principal, Moira Hearn has over 25 years experience in the Canadian meeting and incentive market. She is a graduate of Ealing College in London, England and has worked with a number of hotels and resorts in England, Bermuda and Toronto, as well as a leading Canadian wholesaler and been responsible for Marriott Hotels and Resorts Canadian National Sales office.


Team Members:

Moira Hearn
President

Elizabeth Miller
Co-Ordinator

Jan Zandboer
Director Business Development

SGM maintains a resource network of support and sales associates that can be called upon as needed on a project basis.

  • Members of the Society of Incentive & Travel Executives, Meeting Professionals International and the Toronto Chapter of the Visit USA Committee.
  • We subscribe to the SITE Code of Ethics and the highest standards of professionalism and integrity.
Moira Hearn is a former member of the International Board of Directors of the Society of Incentive & Travel Executives.


Function and Services:

SGM operates much like a hotel national/regional sales office and performs a similar function. The hotels, resorts and destination management companies in our portfolio retain us as their exclusive representative in the Canadian market place. We operate an effective marketing organization that offers a high standard of service and coverage. Our marketing activities include:

  • Advertising: Print - targeted directories and industry publications.
  • Technology: Web site promotion of our products and services is updated regularly.
  • Direct Mail: Regular distribution of Newsletters, Newsflashes and e-newsflashes to an extensive database of qualified decision-makers and influencers.
  • Media: SGM maintains a comprehensive mailing list of publications, media industry contacts and free lance journalists. Media releases are distributed on an as needed basis.
  • Sales Calls: Sales solicitation and telemarketing across Canada takes place on an ongoing basis. An extensive database of corporate and association meeting planners, incentive houses, special interest wholesalers and group producing travel agents are continually updated.
  • Trade Shows/PR Events: Major exhibitor at the Canadian Meeting and Incentive Travel IncentiveWorks Trade show and exhibits and/or participates on a delegate basis at additional trade shows targeting the group, meeting and incentive market as required. PR events are created and organized on behalf of specific clients as needed.
  • Other: A data base of industry contacts e.g. wholesalers, travel agency consortiums, airlines, tourist boards and government organizations is maintained and updated on a regular basis.